Communications assistant library
specialized assistants across five areas of comms work.
PR/os: the AI-powered system for public relations teams.
A ready-made AI assistant environment for your comms team, tuned to your brand voice and live in 7 days from a complete intake.
02 / the gap
Everyone's in.Almost no one's set up.
You've probably already put generative AI to work, and then hit a wall: the drafts still need fixing by hand, every time. That's not a discipline problem. Generic AI doesn't know the comms craft or your brand. What's missing isn't more AI. It's a system built for this work, specifically.
AI adoption among comms professionals
76%
Muck Rack, State of AI in PR 2026
AI built into how teams work
13%
Meltwater, State of PR Report 2026
AI drafts still edited by hand
98%
Muck Rack, State of AI in PR 2026
03 / the system
What PR/os is
PR/os is that system: a ready-made work environment for comms teams, specialized AI assistants installed in your workspace.
Think of it as an AI Account Executive: good craft, fast execution, doing exactly what you ask it to do.
It knows the trade from day one, so nobody on your team has to explain what a press release is or what talking points look like. It knows your brand, too: voice, data, examples, so you're not repeating who you are and what you offer every single time you ask for something.
That's the difference a system makes over a tool. It's live in 7 days from a complete intake: you hand over your materials, and you get a configured, working system tuned to your brand.
04 / deliverables
01 / 04
02 / 04
03 / 04
04 / 04
What you will get
Here's exactly what lands in your workspace:
Brand voice assistant
built on your brand book and tone of voice.
AI workspace configuration
projects, permissions, and features installed, matched to what your team actually does, and tested on your own material before handover.
Team onboarding & care
one live session on your actual work, then a month of support to help it stick.
05 / the library
The library: five areas of comms work
01 / 05
Research & Strategy
for account leads and strategists: campaign briefs, meeting summaries, media analysis, media message analysis, competitive analysis, differentiation strategy.
02 / 05
Media Relations
for PR specialists and spokespeople: press releases, in-depth articles, expert comments, pitch letters, talking points, journalist analysis, proofreading.
03 / 05
Content & Social
for content and social media professionals: LinkedIn posts, video scripts, profile analysis, newsletters.
04 / 05
Creative & Narrative
for creatives and strategists: creative concepts, concept review, brand visual standards, narrative building.
05 / 05
Brand
for heads of comms and account leads: tone of voice, on-brand rewriting, brand voice checks, brand analysis, visual standardization across decks, documents, and newsletters.
That's the range on paper. Here's what a handful of those assistants do on an ordinary day.
06 / in practice
A few things teams run on PR/os
Research & reporting
From meeting to PR campaign (account lead, agency): a client call recording becomes a brief, narrative, and campaign plan before lunch.
From data to report (PR specialist): deadlines and formats tracked automatically, reports produced exactly when needed.
Media environment analysis (account lead, strategist): coverage and competitor messaging mapped into one read, before the client has to ask for it.
Media relations
Journalist pitch (PR specialist): journalist profiles and a tailored pitch land from a short list, so the day goes into outreach, not guessing.
From meeting to press release (PR specialist): a call recording turns into a press release draft, ready for review, the same afternoon.
Spokesperson preparation (head of comms): coverage read, talking points drafted, an hour instead of half a day.
Content, creative & new pitches
Social Content Engine (content manager): LinkedIn drafts checked against brand voice before they go out.
New product pitch (PR specialist): positioning, angle, and pitch drafted from a briefing document, ready before the go-to-market meeting.
Narrative creation (strategist, creative): research goes into narrative, into concept, reviewed by a second assistant before it reaches the client.
Nine processes, one system behind all of them. Here's how it landed with the first team that ran on it.
07 / proof
Case study: dfusion
dfusion is a leading Polish communications agency built in the digital era: public relations, social media, content, and influencer marketing under one roof. Its home turf is tech, clients whose innovations need translating into the language of their audiences. That mix of classic PR craft and digital-first habits made it the natural first deployment for PR/os.
dfusion is PLAIGROUND's first customer, and we're not hiding it: we were our own guinea pig before anyone else's. The numbers below come from a satisfaction study run after go-live, across 35 seats on Claude, with the full PR/os library deployed.
4.37/5
Satisfaction: 4.37/5. 68% would recommend it to a colleague in the industry.
58%
58% save 1 to 3 hours a day, mostly on press releases, briefs, presentations, copy edits, translations, social posts, and talking points.
68%
68% use it several times a day. It's part of the daily routine.
4.53/5
Ease of use: 4.53/5. None of the ramp-up you'd expect from a platform that needs training.
3.95/5
Quality lift: 3.95/5. Users credit more than speed (43%) for it; 19% point to sharper creativity and a wider range of ideas.
08 / next
See it run.
Demo workflow, based on synthetic data and a sample brand, Zentigo.
09 / about
About PLAIGROUND
PLAIGROUND builds working AI systems for communications teams: installed in the tools they already use, speaking in their brand voice. PR/os is the first system; more are coming. It's built by people with years of hands-on experience in communications.
We believe communications experts are most valuable when they're advising and thinking strategically. For the first time, AI lets them hand off the repeatable work to a system, and focus on the work only a person can do.